THE IMPACT OF BANK 3.0 AND FINTECH ON THE TAIWAN BANKING INDUSTRY :A CASE STUDY OF TAIWAN COOPERATIVE BANK

碩士 === 元智大學 === 管理碩士在職專班 === 106 === Bank 3.0 means the “Banking is no longer a place to go, but something you do.” In the era of Bank 3.0, the occurring sites of financial business have been integrated into our lives. Using mobile banking and mobile payment on our mobile phones can satisfy our need...

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Bibliographic Details
Main Authors: Hui-Ling Huang, 黃惠鈴
Other Authors: Hilary Cheng
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/qh96pj
Description
Summary:碩士 === 元智大學 === 管理碩士在職專班 === 106 === Bank 3.0 means the “Banking is no longer a place to go, but something you do.” In the era of Bank 3.0, the occurring sites of financial business have been integrated into our lives. Using mobile banking and mobile payment on our mobile phones can satisfy our need for most of the bank services. Therefore, physical banks may be substituted by the emergence of virtual banks in the futures. FinTech is the abbreviation of Financial Technology, which originated from the financial tsunami in 2008. Experts and scholars have varied definitions for such term; however, it shall be concluded that FinTech is a “destructive innovation” with effects involving more than just the banking industry. Financial innovation has always been valued as the development emphasis in the financial industry; nonetheless, the new technologies provided by the FinTech supplier may divide the service territory of the financial industry. Such competition coming not only from the competition among financial institutions has imposed stress and threats on financiers. Taiwan Cooperative Bank is the bank with the highest number of branches in Taiwan, and its number of staff has amounted to over 8,000. Under the impact of Bank 3.0 and FinTech, the Bank is now going through measures of organizational reform, staff transformation, and branch digitalization to respond to such situation. However, regarding FinTech, the thinking model in Taiwan at the time still focuses on the “banking industry,” which may emphasize financial digitization that recognizes the FinTech industry as a related financial business. If we cannot break through the thinking framework of Bank 3.0, it would be unable to take in the destructive innovation of FinTech extensively. "Well begun is half done.” FinTech in Taiwan is now at the beginning stage; therefore, if the traditional financial industry embraces such new technologies, it may serve as the well beginning with half done for Taiwan.