| Summary: | 碩士 === 元智大學 === 管理碩士在職專班 === 106 === ABSTRACT
This paper focuses on the business strategy of small and medium-sized machinery manufacturing industry in Taiwan. The study was conducted by the researcher Yao Xing Technology Co., Ltd., which has been operating for 15 years. The case study was conducted using a single case. The researcher is the entrepreneur himself, Use descriptive case study.
The initial investment of machinery manufacturing for entrepreneurs is huge, because most of the modern machinery development toward the high cost CNC equipment, so the venture capital collecting is a key factor. It is not easy to set up a mechanical processing plant with independent orders by individual proprietorship. The operation mode of Corporation should be more meet with modernization requirements, but generally how the early entrepreneurs gain trust from shareholders and employees in the beginning,Self-cultivation of the entrepreneur is the key to gaining trust. Therefore, this study focuses on the willingness of the entrepreneur and the business philosophy of giving back to the society. It is difficult to judge the comprehensiveness of business entrepreneur from some aspects. The overall strategy of management first gained popularity. Marketing strategy market segmentation locks niche market, Human resource management strategy creates a work environment that is suitable for young generation. The actual practice is analyzed by several facets, including checks and balances, financial transparency, establishment of cash flow statements, personnel systems, risk control, corporate governance, corporate social responsibility, benefit sharing, and human resource development. Technology upgrades.
The conclusion of this study is that the manager’s moral cultivation affects the long-term development of the company. Maintaining the competitiveness of the company needs to be carried out at any time. Mutually beneficial business ideas can create profits. People are the foundation of the enterprise, so it is necessary to create a working environment suitable for young generation. Provided to other small and medium-sized machinery manufacturers as well preparing entrepreneurs reference.
Key words : The manager's virtues, checks and balances, financial transparency, risk control, corporate social responsibility, benefit sharing, niche market.
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