| Summary: | 碩士 === 元智大學 === 管理碩士在職專班 === 106 === Taiwan’s exhibition industries are committed to shift into service-demand orientation by integrating the peripheral resources to link the development of peripheral satellite industries and become an independent industry model. The value chain of Taiwan’s exhibition industries cover a considerably wide range of relevant industries while the exhibition industry chain constitute the primary activity content of the industry for the evaluation of exhibition activity results. Consequently the relevant industries generate enormous proceeds for the related industries with profound influence.
The study selects the case representing Taiwan’s exhibition service companies to analyze how the company of the case establishes the core endurance in the course of development. The study further analyzes how the company responds to adjusting the core endurance of the company in order to establish consistently competitive advantages when faced with changes in the external environment. The company of the case meets customer demand through the resources, technology, accumulation, intrinsic integration, and efficiency in addition to constantly acquire new technology and knowledge which will expand differentiation from peer industries, consequently increasing the threshold for peers to enter. When faced with external environment, the flexibility in adjusting the internal management system of the company, and operational mechanism and resource adoption will quickly reach organizational consensus and recognition, thereby controlling the opportunities in the market.
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