| Summary: | 碩士 === 元智大學 === 社會暨政策科學學系 === 106 === Research on the development of hot spring tourism ：A case study of hot spring in Beitou.A study was conducted on the hot spring for the tourism and recreation in Beitou and was talked about its status and development. Finally, suggestions were made for the hot spring industry, the government, and for the follow-up studies as reference.
The hot springs are Beitou's image industry. From the development of Japan's domination to the current development of tourism, the natural resources of hot springs have played an important role and have created the new culture and the new meaning nowadays. According to the results of the study, the following three conclusions are obtained:
First, the successful cooperation between the government and the hot spring industry has enabled the hot spring recreation area to restarted its local tourism.
In addition to making the local economy grow, it has become an international tourist attraction once again.
Second, the rise of the local population and the agglomeration of consciousness are the key to the regional development of tourism.The tourism resources in Beitou have become more and more popular owing to the government and local NGO's efforts in recent years.
Third, during the development of the entire hot spring tourism and recreation in Beitou, the government is extremely critical.Addionally, the hot spring industries in Beitou regard the people's benefits and the sustainable development as the common goal.They respect the local residents' opinions, and their strategy is market-oriented.
The marketing strategy and the unanimous consensus of people will work together to create a Beitou hot spring recreation and tourism area and form an international hot spring recreation and a sightseeing culture.
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