| Summary: | 碩士 === 元智大學 === 藝術與設計學系-藝術管理碩士班 === 106 === Nowadays, art festival is an crucial measure in establishing and installing the local cultural features for transformation and development of towns and villages. A region does not solely rely on its own unique culture or outstanding features, public sector and non-government associations’ planning and implementation are equally important. This hereby brought in the concept of ‘cultural governance’. Under the guidance of the central government, unused spaces were reused as a new platform for breeding of artistic forces. Besides adding in the element of innovation, the strategy of cultural governance also implements the recognition of cultural trademark within and beyond the particular region. Based on the literature of Chung Chao-cheng, the Dull Ice Flower Art Festival in Longtan was a combination of literature landscape and art space, made possible by multigroup collaborations of arts workers, schools and communities.
Study methods involved a series of literature review, on-the-spot observation and in-depth interviews. Based on the relevant theory of cultural governance, the study intended to analyse the innovative transformation and cultural benefits of art festival during atypical
local festivals, such as understanding the Hakka settlement in Longtan. This study aimed to investigate the operation of art festival and analyse the process from a ‘cultural governance’ perspective in order to examine the relationship between local festivals and cultural governance through practical application. Result of this study would establish a suggestion for future research and practice.
By recruiting Longtan Dull Ice Flower Art Festival as a case study, this study found out that the process of cultural function and adjustment not only demonstrated the collaboration of literature and arts, but also highly related to the maintenance of Chung Chao-cheng Literature Pavilion since it supports locality via art activity and hence discovers the unique style of the town. The cultural function indeed gradually formed a centralised indicator which changed the previous discrete situation, unleashing true purpose and value therefore creating a win-win situation.
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