| Summary: | 碩士 === 國立中正大學 === 企業管理系研究所 === 107 === Since "Amazon Go "intelligent unmanned store launched by Amazon on January 22, 2018 in Seattle, USA. There is a series of new retail revolutions around the world. The most representative of which is the intelligent unmanned store "Big Fruit Box" launched by Auchan in Shanghai in June 2017, and the pop-up store "Tao Coffee" launched by Alibaba in July of the same year. Intelligent unmanned store have become a new trend in the global retail industry.
The first intelligent unmanned store of Taiwan, “X-Store” opened in January 2018 in Taipei’s Xinyi District, and the second intelligent unmanned store opened on July 17 of the same year. In just three weeks after the opening of the intelligent unmanned store, more than three thousand people visited. The concepts of new retail such as intelligent unmanned store have only begun to flourish in recent years, so there has not been much research in the past. Moreover, because it has been a new business model, most of the research is based on the consumer's willingness and acceptance of the intelligent unmanned stores. It has not specifically addressed the factors that affect the purchase of consumers to intelligent unmanned store. Therefore, this study uses semi-structured interviews. There are interviews with ten men who have gone shopping in intelligent unmanned store. To analyze the factors affecting consumers' purchase to intelligent unmanned store by understanding the motivation of their purchase and the process of thinking after purchase.
This study found that:
1. Perceived usefulness has an impact on consumer for intelligent unmanned store purchase.
2. Perceived ease of use has an impact on consumer for intelligent unmanned store purchase.
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3. Personality has an impact on consumer for intelligent unmanned store purchase.
4. Social norms has an impact on consumer for intelligent unmanned store purchase.
5. Availability has an impact on consumer for intelligent unmanned store purchase.
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