| Summary: | 碩士 === 中華大學 === 科技管理學系 === 107 === Technology is one of the most important factor of growth in today’s world. Which is contributing to the national wealth and playing a paramount role in uplifting the underdeveloped/ developing economies. Technology is providing solutions to many problems or easing the way of working. In the same manner the role of technology in retail payment cannot be ignored. It has its own importance to support the transaction process or method of payment in physical retail stores. Which is commonly known as e-payment method or e-payment systems. There are different electronic or e-payment methods are available such as NFC (Near Field communication), online transactions, e-wallets, but in this study we primarily focused on QR (Quick Response) code payment which is becoming popular in 21st century due it’s low operating cost, ease of use, secured payment method etc. Moreover, till now it’s considered to be the best and useful method of cashless payments. The use of QR code is not limited to the e-payment systems but many others as well.
This study emphasis Taiwanese market and consumer attitude towards QR (Quick response) code payment in retail store. The respondents of this study are Taiwanese smartphone/tablet users only. To measure consumer behavior, Technology Acceptance Model is employed to better understand their attitude and adoption/acceptance of QR (Quick Response) code in Taiwan. The outcomes of this study will help the retailers to launch QR (Quick Response) code for the payment in order to facilitate the needs of customer and save their cost at the same time. Results of this research will also help the mobile phone companies who has not introduced built-in QR code scanner apps/ cameras in their phones to meet the requirement of smartphone users.
Keywords: QR (Quick Response) code, Consumer Attitude, E-Payment, Cashless Payment System, Technology Acceptance Model – TAM
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