The influence which cognition of green products has on the perceptual value and consumer attitude of solar panel - The altruism as a Moderator
碩士 === 正修科技大學 === 經營管理研究所 === 107 === The objective of this study is to investigate the influence of green product cognition on the perceptual value and consumer attitude of solar photovoltaic system, with altruistic behavior set as the intervening variable. The study has chosen consumers residing i...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/s2ac76 |