| Summary: | 碩士 === 正修科技大學 === 經營管理研究所 === 107 === Medical institutions has actively established close interaction with customers, and the establishment of “patient orientation” has become a core competitive advantage for the sustainable operation of medical institutions. The Chinese medical service market has been booming in the recent years. This market has made medical institutions and scholars pay more and more attention to patient satisfaction and how to improve the quality of medical services, while paying more attention to maintaining good relationships with patients (Chen, Zheng and Fang, 2005) , and the key to establishing a good doctor-patient interaction. The clinic outpatient analysis can enhance the important source of knowledge of customer satisfaction, paying attention to the quality of medical services, and providing patients with excellent medical services to create better medical services for clinics and more valuable customer relationships.
This study used the "Traditional Chinese Medicine Clinic" as the research topic. Based on the conceptual framework and reference to existing principles, theories, philosophies, rules of thumb or research results, the clinic patients will be the subject of research. This study explored the effect of medical service quality on patient’s satisfaction of one of Kaohsiung City’s traditional Chinese medicine clinic through survey. "Quality of medical services" affects the patients awareness of the "patient satisfaction" of medical institutions. Furthermore, because patients with different levels of sensory perception have a significant difference in the quality of medical service and patient satisfaction in medical institutions.
In view of the above results, in addition to the efforts to improve the quality of medical services and medical image, strengthen the standards of various medical services, and develop new service items and contents. Chinese medicine clinic should strengthen and implement the foundation work on the patient-oriented concept to organize service quality information for the medical institution itself and the people and the patients, in order to create the value of meeting the needs of the patients, so that the operation of the medical institution can conform to the trend of the times and exert its professional service.
Keywords: medical quality, satisfaction, innovative management, medical services
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