Discussion on the market potential and consumption habits of "LINE Pay iPASS" micropayment

• Main Authors: ZHENG,REN-WEN, 鄭仁文
• Other Authors: ZHENG,SHUN-REN
• Format: Others
• Language: zh-TW
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/5gq7cw

碩士 === 正修科技大學 === 經營管理研究所 === 107 === The e-ticket issued by iPASS Corporation has so far issued more than 10 million cards. In order to break the development limitation and catch up with the trend of international electronic payment, iPASS Corporation issued the LINE Pay iPASS service with LINE corporation which has more than 21 million active customers on September 3, 2018.LINE Pay iPASS service combines with electronic ticket and electronic payment, and aims to create an electronic payment market. This study explores the possible impact of technology acceptance models, perceived risks, ease of use, and lifestyle on the LINE Pay iPASS service users through literature. Further use the questionnaire survey method to collect data from people of different ages in Taiwan through the Google Questionnaire service, and use the SPSS and Amos statistical software to analyze the data. The results show that for the LINE Pay iPASS service, the convenience has a high impact on the user, but it does not have much impact on the perceived risk of this service. This study collates the impact of continued willingness to use. The application process of LINE Pay iPASS service should be as simple as possible, if users encounter problems in the bidding process. Users will easily abandon this service. Although the perceived risk has little effect on continuous use, this study believes that LINE Pay iPASS service should strengthen information security, personal data, account security,which can enhance the confidence of users to continue to use the LINE Pay iPASS service.