A Study on Factors Affecting the Popularity of Using Mobile Payment in Taiwan-FAHP Approach

• Main Authors: Wei-Ming Huang, 黃偉珉
• Other Authors: Li-Lun Liu
• Format: Others
• Language: zh-TW
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/63n9bk

碩士 === 中原大學 === 企業管理研究所 === 107 === Abstract With the evolution of the times, human beings have continued to make progress in trading patterns. The progress and popularization of information technology such as modern mobile communications have made it possible for everyone in society to have one smart mobile phone. Through mobile phones, it can help us to complete everything we have to do in our lives. Enable people to go out with a phone, the mobile payment is also a new trading model generated in this generation, is realizing the all-round development of mobile devices. This study explores the factors that influence consumers'' changes from the payment model of cash and plastic ticket cards to the use of mobile payments in Taiwan''s current payment environment. This study uses the Fuzzy Analytic Hierarchy Process to conduct research, and through the related literature of mobile payment to explore and review the factors that influence the use of universality in Taiwan, and making a questionnaire to classify the same categories of factors to establish Dimension and evaluation criteria. Issued to experts in related fields to fill out, and then use the Fuzzy Analytic Hierarchy Process to analyze the weights and rankings of various factors to identify key factors. The results of the study show that the total weight of the two major aspects of "Social Environmental Factors" and "Business Participation" is 47.7%, which is nearly 50%, indicating the development of mobile payment in the actual social environment and the degree of involvement of merchants. There has been a lot of resistance. The relevant government departments and related mobile payment industries should consider these two factors and decide corresponding countermeasures to improve the usage rate of mobile payment. The conclusions about this study are the promotion of mobile payment depends on the cooperation between the government, payment platform provider, merchants, and consumers to realize the vision of universalization of mobile payment in Taiwan. The relevant factors influencing the mobile payment in this research are At the above level, the relationship between the roles is complementary and interrelated, and any role is indispensable. It will be hoped that the important factors explored in this study can be used as a reference for future action payment.