Influence of Promotional Formats on Online Consumer Purchase Intention
碩士 === 中原大學 === 國際經營與貿易研究所 === 107 === The rising popularity of online shopping has driven. Scholars to investigate how different promotional formats motivates online purchasing intention, and decisions. This study adapts the extant literature to investigate the effects of consumer value perceptions...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/zm4vr3 |