A Study of Exploring the Brand Personality and Purchase Intention of Handmade Tea Drinks from Customers’ Perception
碩士 === 朝陽科技大學 === 休閒事業管理系 === 107 === Many chain of handmade tea drinks market setted up in Taiwan, to be deeply implanted in the minds of consumers, the tea drinks industry must find the most suitable positioning of brand advantage to achieve brand benefits. In the past, research has focused on p...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/579nh6 |