How does Social Media Marketing Affect Consumer Purchase Intention and Brand loyalty? The Case of Unitel Company of Mongolia

碩士 === 大葉大學 === 企業管理學系碩士班 === 107 === Social media is the most popular communication tool in the internet which is used content sharing, interaction, and community based input. Recent years, Social media users sharply increased till four billion and 2.1 million or 66% of the total population are usi...

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Bibliographic Details
Main Author: Khulan Munkhjargal
Other Authors: Yi-Fen Huang
Format: Others
Language:en_US
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/5dbr9j