The Relationships among Idealism, Relativism and Conspicuous Consumption: The Mediating Role of Perceived Green Value
碩士 === 大葉大學 === 管理學院碩士在職專班 === 107 === The study aims to explore the relationships among idealism, relativism and conspicuous consumption and the relationship between perceived green value and conspicuous consumption. It further verifies the mediating effects of perceived green value among idealism,...
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ndltd-TW-107DYU011210902019-07-02T05:39:38Z http://ndltd.ncl.edu.tw/handle/dy78km The Relationships among Idealism, Relativism and Conspicuous Consumption: The Mediating Role of Perceived Green Value 理想主義、相對主義與炫耀性消費關係之研究:以知覺綠色價值為中介變數 LIN, LING-CHING 林伶靜 碩士 大葉大學 管理學院碩士在職專班 107 The study aims to explore the relationships among idealism, relativism and conspicuous consumption and the relationship between perceived green value and conspicuous consumption. It further verifies the mediating effects of perceived green value among idealism, relativism and conspicuous consumption. In this study, consumers who are general residents were recruited as the research subjects. Through convenience sampling, a total of 460 questionnaires were sent out, and 407 valid questionnaires were retrieved. The valid response rate is 88%. The results showed that: (1) there is a significant positive relationship between idealism and perceived green value; (2) there is a significant positive relationship between perceived green value and conspicuous consumption; (3) perceived green value has mediating effects between idealism and conspicuous consumption. In the end of this study, management practices and recommendations are proposed. WEI, CHIH-HSIUNG 魏志雄 2019 學位論文 ; thesis 83 zh-TW |
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碩士 === 大葉大學 === 管理學院碩士在職專班 === 107 === The study aims to explore the relationships among idealism, relativism and conspicuous consumption and the relationship between perceived green value and conspicuous consumption. It further verifies the mediating effects of perceived green value among idealism, relativism and conspicuous consumption. In this study, consumers who are general residents were recruited as the research subjects. Through convenience sampling, a total of 460 questionnaires were sent out, and 407 valid questionnaires were retrieved. The valid response rate is 88%. The results showed that: (1) there is a significant positive relationship between idealism and perceived green value; (2) there is a significant positive relationship between perceived green value and conspicuous consumption; (3) perceived green value has mediating effects between idealism and conspicuous consumption. In the end of this study, management practices and recommendations are proposed.
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author2 |
WEI, CHIH-HSIUNG |
author_facet |
WEI, CHIH-HSIUNG LIN, LING-CHING 林伶靜 |
author |
LIN, LING-CHING 林伶靜 |
spellingShingle |
LIN, LING-CHING 林伶靜 The Relationships among Idealism, Relativism and Conspicuous Consumption: The Mediating Role of Perceived Green Value |
author_sort |
LIN, LING-CHING |
title |
The Relationships among Idealism, Relativism and Conspicuous Consumption: The Mediating Role of Perceived Green Value |
title_short |
The Relationships among Idealism, Relativism and Conspicuous Consumption: The Mediating Role of Perceived Green Value |
title_full |
The Relationships among Idealism, Relativism and Conspicuous Consumption: The Mediating Role of Perceived Green Value |
title_fullStr |
The Relationships among Idealism, Relativism and Conspicuous Consumption: The Mediating Role of Perceived Green Value |
title_full_unstemmed |
The Relationships among Idealism, Relativism and Conspicuous Consumption: The Mediating Role of Perceived Green Value |
title_sort |
relationships among idealism, relativism and conspicuous consumption: the mediating role of perceived green value |
publishDate |
2019 |
url |
http://ndltd.ncl.edu.tw/handle/dy78km |
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