The Study of Internal Marketing Affects Students Study Desire in Kindergarten:The Case of Kaohsiung City.

• Main Authors: WANG KUEI-YA, 王貴雅
• Other Authors: 龐畯菱
• Format: Others
• Language: zh-TW
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/8dh94m

碩士 === 大葉大學 === 管理學院碩士在職專班 === 107 === This study aims to explore the internal marketing affects the willingness of students to study in kindergarten. The research questionnaires were compiled with reference to relevant literature, and the research subjects were investigated by Kaohsiung City education and security service personnel. With the Google Forms Questionnaire, 220 valid questionnaires were collected. Narrative statistical analysis and single factor analysis of the questionnaire data. This study constructs five aspects of kindergarten internal marketing and 17 evaluation indicators. Among them, the five major aspects are brand image, advertising, public welfare activities, placement marketing, and willingness to study. The result of study shows that brand image and charity activities has significant difference with study desire.