The Effects of Personality Traits and Value Innovation on Social Entrepreneurship

• Main Authors: LIN, I-YUN, 林怡韻
• Other Authors: LEE, KUEI-CHIU
• Format: Others
• Language: zh-TW
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/wa7abr

碩士 === 逢甲大學 === 合作經濟暨社會事業經營學系 === 107 === Social entrepreneurship is gradually emerging in the 21st century. Entrepreneurs aimed to solve or improve community problems, using business activities to achieve the balance between economy, society and environment. The concept of value innovation was developed by scholars twenty years ago. It required to the restructuring of industries and business models, transcending competitive mindset to create fundamentally new and superior customer values. The purpose of this study was to investigate the effect of personality traits between value innovation and social entrepreneurship. The study used Ching-I Teng, et al.’s (2011) “International English Big-Five Mini-Markers: The Traditional Chinese Version,” and using a convenience sampling method. Subjects were people with entrepreneurial experience or entrepreneurial willingness. There were 304 valid samples in this study and the effective rate was 90.7%. The questionnaire data was analyzed by SPSS. The results indicated that: (1) People with lower conscientiousness and lower agreeableness had a higher value innovation. (2) People with low conscientiousness and higher agreeableness had a higher social entrepreneurship. (3) People with higher value innovation had higher social entrepreneurship.