The influence factors of new product developmentperformance study－A Case of Y Company

• Main Authors: LI,YI-CHEN, 李奕辰
• Other Authors: HUANG,LEE-LIEN
• Format: Others
• Language: zh-TW
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/v2rqt5

碩士 === 逢甲大學 === 科技管理碩士學位學程 === 107 === New product Development Project management is a continuous issue. The scope of the project varies with the importance of the project. When Taiwan’s companies execute a project, they usually execute the project with the project manager’s experience. But Standish Group found that the success rate of New product development projects is only 29%. For remaining cases, 52% suffers from critical development issues and 19% of that remaining 52% fails. Therefore, if company execute project only depend on the project manager’s past experience, the opportunity is quite low. This study uses Robert G. Cooper's Stage Gate System as the main structure of the new product development life cycle, and then uses the literature to integrate performance influential factors that base our interview with the subject company. The results conclude performance influential factors in each step of the new product development life cycle.