| Summary: | 碩士 === 逢甲大學 === 國際經營管理碩士學位學程 === 106 === Owing to the crucial role of Facebook, this study aims to explore SWOT analysis of a micro-entrepreneur start-up of Tracy’s dance studio. This study deals only with SWOT analysis of a micro-entrepreneur start-up of Tracy’s dance studio. The research was exploratory in nature, based on a case study methodology and focused on the collection of qualitative data. This study found that more and more women hope to promote health and maintain their stature through dance movements. Although Tracy is not the dance system, Tracy’s Dance Studio’s market positioning can be deeply attractive to the target. And, Tracy takes advantage of its multimedia image editing technology for curriculum science. In addition to providing students with a sense of learning, they also created a unique film for their achievements. The willingness to share the video, and thus achieve the effect of word of mouth marketing. In addition, To increase and maintain the fan page popularity, in addition to the page content itself attractive, the administrator must be timely increase the release of events, publish messages every other day as the best frequency of postings. In addition, events need to be able to promote discussion, in order to strengthen the members of the page of concern.
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