SWOT Analysis of a Micro-Entrepreneur Start-up: The Case of Tracy’s Dance Studio
碩士 === 逢甲大學 === 國際經營管理碩士學位學程 === 106 === Owing to the crucial role of Facebook, this study aims to explore SWOT analysis of a micro-entrepreneur start-up of Tracy’s dance studio. This study deals only with SWOT analysis of a micro-entrepreneur start-up of Tracy’s dance studio. The research was explo...
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ndltd-TW-107FCU013210012019-05-16T00:44:53Z http://ndltd.ncl.edu.tw/handle/7d7pkj SWOT Analysis of a Micro-Entrepreneur Start-up: The Case of Tracy’s Dance Studio 微型社群創業之SWOT 以Tracy Dance Studio Fanpage 為例 LAI, CHUAN-YUN 賴傳允 碩士 逢甲大學 國際經營管理碩士學位學程 106 Owing to the crucial role of Facebook, this study aims to explore SWOT analysis of a micro-entrepreneur start-up of Tracy’s dance studio. This study deals only with SWOT analysis of a micro-entrepreneur start-up of Tracy’s dance studio. The research was exploratory in nature, based on a case study methodology and focused on the collection of qualitative data. This study found that more and more women hope to promote health and maintain their stature through dance movements. Although Tracy is not the dance system, Tracy’s Dance Studio’s market positioning can be deeply attractive to the target. And, Tracy takes advantage of its multimedia image editing technology for curriculum science. In addition to providing students with a sense of learning, they also created a unique film for their achievements. The willingness to share the video, and thus achieve the effect of word of mouth marketing. In addition, To increase and maintain the fan page popularity, in addition to the page content itself attractive, the administrator must be timely increase the release of events, publish messages every other day as the best frequency of postings. In addition, events need to be able to promote discussion, in order to strengthen the members of the page of concern. WANG, YU-BING 王郁彬 2018 學位論文 ; thesis 71 en_US |
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碩士 === 逢甲大學 === 國際經營管理碩士學位學程 === 106 === Owing to the crucial role of Facebook, this study aims to explore SWOT analysis of a micro-entrepreneur start-up of Tracy’s dance studio. This study deals only with SWOT analysis of a micro-entrepreneur start-up of Tracy’s dance studio. The research was exploratory in nature, based on a case study methodology and focused on the collection of qualitative data. This study found that more and more women hope to promote health and maintain their stature through dance movements. Although Tracy is not the dance system, Tracy’s Dance Studio’s market positioning can be deeply attractive to the target. And, Tracy takes advantage of its multimedia image editing technology for curriculum science. In addition to providing students with a sense of learning, they also created a unique film for their achievements. The willingness to share the video, and thus achieve the effect of word of mouth marketing. In addition, To increase and maintain the fan page popularity, in addition to the page content itself attractive, the administrator must be timely increase the release of events, publish messages every other day as the best frequency of postings. In addition, events need to be able to promote discussion, in order to strengthen the members of the page of concern.
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author2 |
WANG, YU-BING |
author_facet |
WANG, YU-BING LAI, CHUAN-YUN 賴傳允 |
author |
LAI, CHUAN-YUN 賴傳允 |
spellingShingle |
LAI, CHUAN-YUN 賴傳允 SWOT Analysis of a Micro-Entrepreneur Start-up: The Case of Tracy’s Dance Studio |
author_sort |
LAI, CHUAN-YUN |
title |
SWOT Analysis of a Micro-Entrepreneur Start-up: The Case of Tracy’s Dance Studio |
title_short |
SWOT Analysis of a Micro-Entrepreneur Start-up: The Case of Tracy’s Dance Studio |
title_full |
SWOT Analysis of a Micro-Entrepreneur Start-up: The Case of Tracy’s Dance Studio |
title_fullStr |
SWOT Analysis of a Micro-Entrepreneur Start-up: The Case of Tracy’s Dance Studio |
title_full_unstemmed |
SWOT Analysis of a Micro-Entrepreneur Start-up: The Case of Tracy’s Dance Studio |
title_sort |
swot analysis of a micro-entrepreneur start-up: the case of tracy’s dance studio |
publishDate |
2018 |
url |
http://ndltd.ncl.edu.tw/handle/7d7pkj |
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