| Summary: | 碩士 === 遠東科技大學 === 創新設計與創業管理研究所 === 107 === This study has three main purposes: (1) to explore the participants' awareness of the local tourism benefits and cultural preservation values of temple activities; (2) to explore the impact of demographic variables on local tourism benefits; (3) to explore demographics the impact of variables on the preservation value of culture.
The research findings, it is known that the background variables of the sample will cause differences in the awareness of local tourism benefits and cultural preservation values. Additionally, the sample also are generally in recognition of the benefits of temple tourism activities that drive local tourism and cultural preservation values. In addition, through the results of the study, it can be seen that samples with temple activities, older samples, and higher-educated samples have significantly higher cultural preservation cognition and local tourism benefit perception. Therefore, the future research directions for less cognitive samples ethnic groups, when thinking about how to operate temple fairs, we can go to the direction of how to promote the awareness of these ethnic groups.
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