The effects of food package puffery on consumer evaluation - the moderating effects of food category and display type
碩士 === 輔仁大學 === 企業管理學系管理學碩士班 === 107 === Food is the most relevant thing to consumers. Most consumers had the experience of purchasing a product because of the pictures on the food package. Thus, manufacturers usually use puffery pictures on the food packaging so as to attract consumers’ attention a...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/j9vjy9 |