A Study of Innovation Strategy of the Business Model of Intellectual Property Operation –A Case Study of Biotechnology Industry

碩士 === 輔仁大學 === 國際創業與經營管理學程碩士在職專班 === 107 === Since the knowledge economy has prevailed since the 19th century, intelligent capital has been a topic that scholars are keen to explore, and it is more inseparable from intellectual property rights.And innovation in modern times has been regarded as a d...

Full description

Bibliographic Details
Main Authors: CHEN, WEI-CHENG, 陳維澄
Other Authors: LIN, YAO-NAN
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/mabv69
Description
Summary:碩士 === 輔仁大學 === 國際創業與經營管理學程碩士在職專班 === 107 === Since the knowledge economy has prevailed since the 19th century, intelligent capital has been a topic that scholars are keen to explore, and it is more inseparable from intellectual property rights.And innovation in modern times has been regarded as a dominant science, a competitive advantage, enterprises to innovate, employees should also have a high degree of innovation, so intelligent capital and innovation strategy has been affecting the business model of enterprises, the purpose of this study is to explore the current innovative business operators, intelligent capital investment and its innovation strategy and business model of the relevance , That is, how the operators through the use of intellectual property rights and their innovative strategies, so that technological inventions and pictorial trademarks and other intellectual property rights to create relatively excellent benefits. Based on the intellectual property rights operation and innovation strategy map, this study understands its understanding and operation of smart capital through interviews with innovative business operators and specialized service providers, and summarizes the similarities and differences. in conclusion. Biotech (innovation) industry is mostly highly professional intellectuals, so it pays special attention to the protection of its own technology, and hopes to protect the technology and take the lead in marketing in the future, so it will pay attention to intellectual property rights in the early stage of business. Investing, the level of education does affect the early patent layout of the innovation industry, and will concentrate resources on applying for invention patents in future target markets and sales and manufacturing locations. The study also found that intellectual property rights have no direct attack and defense at the beginning, and competition has direct benefits to biotech (innovation) operators, but it does help fundraising and public relations announcements to prove their research and development capabilities and improve future customers. The willingness to act as a distributor and influence the strategy of entering the national market. In summary, the intellectual property has a great influence on the business model. No matter at which stage, it has its importance, and it can also timely remind the innovation business operators at all stages. In addition to the intellectual property rights system that has been implemented for many years, the government departments have also established a complete ecosystem through cooperation between the research institutes and the industry. In recent years, the Ministry of Economic Affairs has also begun to promote the certification of the intellectual property personnel of the Ministry of Economic Affairs. The intangible assets appraisers of the bureau hope that young students can know more about the intellectual property rights industry. This study also hopes that under such a discussion, it can enhance the cognition and application of intellectual property rights by innovative business operators.