The Effect of Perceived Value and Flow on Purchase Intention-For Example On Product Launch of Live Webcast
碩士 === 輔仁大學 === 資訊管理學系碩士在職專班 === 107 === The purpose of the study was to investigate the degree of influence on customers’ willingness to purchase by perceived value and flow experience after viewing the live webcasting of the product. Since the technology of webcasting is getting Increasingly sophi...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/nyv2xk |