Crowdfunding as a resource acquisition strategy for social entrepreneurship：The storytelling perspective

• Main Authors: WU,YU-CHIEH, 吳昱頡
• Other Authors: LEE,LEE-MEN
• Format: Others
• Language: zh-TW
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/6qna63

碩士 === 輔仁大學 === 企業管理學系管理學碩士在職專班 === 107 === In recent years, A growing number of social problems have arose, resulting plenty of Social enterprises e involved in the business: Trade to intentionally tackle social problems. There are always difficulties in the early stage of the Social enterprise, Resource acquisition, Appropriate marketing , talent recruitment, product production cost etc would always puzzle the time pioneer. This thesis aims to explore for resources acquisitions, major key point of the social enterprise starting new business. Relay on rapid development of Internet and technology, an applicable platform known as the crowdfunding , seems to be a possible solutions for quickly gather resources to launch a business. Unfortunately there are few literatures on the combination of social enterprises and crowdfunding platforms, especially in Taiwan. This study adopts the in-depth interview method of qualitative research, applying on using crowdfunding as a resource acquisition strategy. Storytelling skill for social entrepreneurship will improve the chances of success of resource. Our research arms to be experimental use crowdfunding in new ventures, and to be a analysis model for the further integrated study in the future.