Investigating the Impact of Trust on Parent-Child Blogger Recommendation:Moderating Effects of Individual Involvement and Blogger Commercialization
碩士 === 醒吾科技大學 === 行銷與流通管理系所 === 107 === Blogs have become an important tool for interpersonal interaction in contemporary society. This paper studies how parents adopt the recommendations and ideas of bloggers, and the effects of blogger commercialization in adopting process. Integrating the trust a...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/69u3y9 |