Exploring the impact of consumer’s prerceived value on purchase willingness and satisfaction -A study of Shopee

碩士 === 義守大學 === 資訊管理學系 === 107 === This study takes shrimp skin as an example to study the impact of perceived value of mobile business on consumers'' willingness to purchase and satisfaction. The purpose is to explore the current situation of behavioral business perception value,...

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Bibliographic Details
Main Authors: Tzu-Ting Chao, 趙子霆
Other Authors: Hsiu-Ju Chen
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/8g3e55