Investigating the Operational Strategy of Passenger Transport Industry

• Main Authors: Yuan-Hui Chang, 張元慧
• Other Authors: Ming-Chi Tsai
• Format: Others
• Language: zh-TW
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/k7xru2

碩士 === 義守大學 === 管理碩博士班 === 107 === In recent years, the domestic tourism market has been attenuated due to Cross-strait relations. In 2017, the number of domestic tourism total tourist trips decreased by 3.64% compared with 2016, which is a serious warning to the tourism industry. The total annual revenue of the tour bus decreased by 6.4% (net income decreased by 7.1%) in 2017 compared with 2015. The average annual mileage in 2017 was 13.9% lower than that in 2015. The industrial operation power of tourism was in a downturn. The scale of the tour bus passenger transportation market has shrunk. The price reduction competition within industry causes an imbalance in the market operation mechanism. That affects service quality and driving safety, and impacts the industry image and the livelihood of the industry. How to use the "Blue ocean" strategy to develop new target customers to achieve a balance between price and customer relationship has become an important issue to profitability. This study is aimed at the touring passenger transportation industry, using the in-depth interviews of qualitative research to explore the government''s tourism policy and changes in the industrial environment. Review the suitability of its business model, create a blue ocean market with blue ocean strategy, try to change the market boundary, and find out the direction of sustainable business. Based on the results of the interviews, specific recommendations were provided. Formulate business strategies based on the core values of the industry, and can be used as reference for relevant units and industry.