The influence of enterprise guanxi network on business performance - a case study of Taiwanese businessmen in Vietnam

• Main Authors: CHUANG, HUI-YU, 莊惠宇
• Other Authors: YEN,YU-FANG
• Format: Others
• Language: zh-TW
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/7ujyfw

碩士 === 國立金門大學 === 管理學院事業經營碩士在職專班企業管理組 === 107 === In the traditional industries of Taiwan, the textile industry plays a pivotal role. Because it belongs to high-labor-intensive industries, in the face of changes in Taiwan’s economic environment in the 1980s, the rise of overseas investment surges and the reform and opening up of Vietnam’s economic environment. Taiwanese businessmen go to Vietnam. Investment has made it a fast-growing area for the Chinese market in recent years. The Chinese business market is inseparable from the Chinese traditional culture “Guanxi”. The business strategy and performance of the company are deeply affected by it, which shows its importance. Park & Luo (2001) pointed out that the use of Guanxi is a very important cultural and social factor for China, and the Guanxi will also affect the company's performance. Fan (2002) mentioned that "Guanxi" is a kind of relationship, which is influenced by Chinese Confucian culture and develops a unique mechanism. Therefore, when conducting business in the Chinese world, it is difficult to enter the Chinese market with the Western concept. This is why it is necessary to study Guanxi. In view of the importance of the Guanxi network to enterprises, this study uses the theory of Guanxi networks to explore the views of Taiwanese businessmen on " Guanxi" and how to operate Guanxi and their effectiveness, through qualitative research, through semi-structured cases. In-depth interviews to further observe the effects of the companies in the Guanxi network. This study finds that Taiwanese businessmen are deeply influenced by Confucian culture. For " Guanxi ", they have long been regarded as daily life, the way people get along with each other, and the operation of their shopping malls. The establishment of a Guanxi network is a must. The establishment of a network depends on the usual management of the network, whether it is a horizontal or vertical network, for information exchange, resource acquisition, difficult assistance, etc., for the company's business strategy or performance, whether short-term or medium- The impact of long-term impact, measured by objective financial data, may be the establishment of cooperative Guanxi; subjective non-financial performance is also an intangible and far-reaching friendship.