| Summary: | 碩士 === 開南大學 === 觀光運輸學院碩士在職專班 === 107 === The content and value of compatriots’ travelling has been changed gradually in recent years.People pay more attention to various forms of practical experience. The tourism factory is one of the innovation who opens the new page of traditional industry. In addition, artificial intelligence (AI) is now widespread in our daily life and it is irresistible in human development and trend nowadays. Moreover, programming education is included in the outline of the“12-year National Basic Education Curriculum”in 2019. Therefore, programming is an indispensable ability. As a result,“Sha Yang Ye Robot Wonderland Pavilion of Future”is chosen as the research object in order to explore the relationship among experiential marketing, experiential value and satisfaction of tourisms.
Convenience sampling was used throughout the study. The questionnaires was delivered to all visitors who were over 15 of age and went through all“Sha Yang Ye Robot Wonderland Pavilion of Future”. 395 was completed with 97.53% of valid questionnaires. Date was analysed using descriptive statistics, independent sample t test, oneway analysis of variance and regression analysis. The results show that:
1.In the characteristics of tourisms,“gender”has partially significant different in experimental marketing;“age”has significant different in experimental marketing and experimental value;“travel companion”has partially significant different in experimental value. The remaining attributes have no significantly different.
2.The experimental marketing has positive impact on experimental value of tourists on tourism factory.
3.The experimental value has positive impact on satisfaction of tourists on tourism factory.
4.The experimental marketing has positive impact on satisfaction of tourists on tourism factory.
The study result will provide recommendations for“Sha Yang Ye”enterprise and other relevant industries for future operating practice and marketing strategy.
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