| Summary: | 碩士 === 開南大學 === 觀光運輸學院碩士在職專班 === 107 === Summary
Symbols and signs have become an indispensable facility for human life and activities, especially at the Taoyuan International Airport, where most of the country's main entrances and exits are available. High dependence to assist in quickly finding directions during the immigration process. The goodness of the marking system not only makes passengers more convenient, but also an important indicator of the level of airport service. This study studies the satisfaction of the exit marking system of the second terminal of Taoyuan International Airport, discusses the satisfaction of the marking system service of Taoyuan International Airport, and discusses the planning and design of the airport marking system based on the user's perspective, and then proposes improvement suggestions for the marking system. . The results of the study show that in the non-regulated regional facilities, the highest percentage of unused recycling counters are the tax refund counters and the customs service desks. The lowest proportions that have never been used are the restrooms and check-in counters. The marked areas in the control area have never been used. The room, followed by the smoking room (area), the lowest percentage of unused options are the boarding gate and the restroom. The highest satisfaction rate is used. The non-regulated area is the check-in counter and the self-check-in counter. The control area is the security check/license check and boarding gate; the smoking room (area) mark is the lowest satisfaction. On the whole, except for a small number of facilities, the satisfaction of the use of most other facilities will vary with the characteristics of individual social and social characteristics, and the number is too small to be the most important source of dissatisfaction, among which elevators and restrooms are considered by passengers. Those that are important but are currently less satisfied, and should be prioritized for improvement.
Keywords: Sign System, Satisfaction, Satisfaction-importance Analysis
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