| Summary: | 碩士 === 高苑科技大學 === 經營管理研究所 === 107 === The aim of this study was to understand the present situation of marketing strategy and recruitment Effectiveness in the eastern Taiwan of Air Force, and to analyze the differences in the marketing strategy and the effectiveness of Air Force volunteer personnel in the eastern region with different background variations, and then to explore the relationship between marketing strategy and recruitment effectiveness in the eastern Taiwan of Air Force.
In this study, a questionnaire survey was used to study the volunteer service personnel in the eastern Taiwan of Air Force in 2018. The raw data was analyzed by descriptive statistics, independent sample t-test, one-way analysis of variance, Pearson Product-moment, the correlation and other aspects of statistical analysis were collected and discussed. The results of the study were as follows:
1. The overall marketing strategy and recruitment effectiveness of volunteer service personnel in the eastern part of the Air Force are medium to high degree, with advertising marketing as the highest marketing strategy, recruitment effectiveness with career vision is the highest.
2. On the overall marketing strategy and part, there are significant differences among volunteer service personnel in different sex, age, education, class, family economy, marriage, relatives and friends and other professional soldiers.
3. On the overall recruitment effect and facet, there are significant differences among volunteer service personnel in different sex, age, education, class, family economy, relatives and friends and other professional soldiers.
4. The relationship between marketing strategy and recruitment effectiveness in the eastern part of the Air Force has a moderate positive correlation and represents a positive correlation.
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