The Research on Dynamic Micro-Entrepreneurial Motivation, Operational Niche and Sales Adjustment

• Main Authors: Huang, Po-Ying, 黃柏穎
• Other Authors: Chen, Chien-Chou
• Format: Others
• Language: zh-TW
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/d9vvef

碩士 === 嶺東科技大學 === 國際企業系碩士班 === 107 === This study explores the interrelationship between the surveyed demographic variables and entrepreneurship, and explores the dynamic micro-entrepreneurship mechanism, operational niche and sales regulation. This research topic used dynamic micro-entrepreneurs as a research sample, and used the questionnaire survey method to recover 350 valid questionnaires, using SPSS statistical software analysis, and performing percentage analysis, reliability, validity analysis, correlation analysis, and variance analysis. Law, regression analysis, etc. After the discussion, we had find the following five conclusions: (1) The sales regulation had a significant positive relationship with the entrepreneurial mechanism. (2) The entrepreneurial mechanism had a significant positive relationship with the operating niche. (3) There was a significant positive relationship between the sales adjustment variables and the operational niche variables. (4) The entrepreneurial mechanism had an intermediary relationship between the sales regulation and the operating niche. (5) Different demographic variables had significant differences between sales regulation, entrepreneurial mechanisms and operational niche variables.