| Summary: | 碩士 === 銘傳大學 === 商業設計學系設計創作與研究碩士班 === 107 === Agricultural products cause many unnecessary losses in the process of market supply, including ugly vegetables and fruits. they don't conform to market specifications because of their shape, but whose nutritional value and delicacy remain unchanged. This waste of vegetables and fruits has already appeared in France, Britain, Hong Kong, Taiwan and other places, which is enough seriousness. In the process of discussing ugly fruits and vegetables, this study learned that in the production and consumption market, due to consumer awareness of agricultural products and strict market classification standards, it led to improper discarding and caused food waste. Social enterprise is important to emphasize the responsibility of protecting in the whole environment and help people in need, so there are many brands of ugly fruits and vegetables related to social enterprises. They not only use ugly fruits and vegetables to make nutritious, healthy or practical commodities for sale, but also use promotion and marketing methods to make the brand have a unique personality in the competitive market, so that the brand image of ugly vegetables and fruits can be improved and create new commercial value.
This author will further explore the methods of brand image and collage design in order to solve ugly vegetable and fruit issues through visual design. understand the extended positioning and planning of ugly vegetable and fruit brand image through creative case analysis. Creative works is hoped that the positive image of ugly vegetable and fruit in consumers mentality , besides solving excessive food waste. It can also play a great role in the maintenance of the overall environment and ecology.
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