| Summary: | 碩士 === 銘傳大學 === 國際企業學系碩士班 === 107 === The rapid development of information technology has led to the changes in people's living habits and thinking. Today, the intermediary mechanism implemented by the sharing economy business model allows people to use the resources owned by others. That is, sharing economy provides a common platform for people to provide idle resources for those needed such resources. In fact, more and more people are willing to participate in the activities of sharing economy, and thus drives the rapid development of sharing economy. However, human beings are self-interest oriented, this raises an interesting question: how can encourage people to participate in sharing economy activities, especially providing their own resources for the strangers.
By integrating the perspectives of self-determination theory and justice theory, this study proposed a theoretical model for identifying the factors determining one’s willingness to provide his/her own resources for others via the sharing economy platform continuously. The model posited that autonomy, competence, relatedness are the factors affecting justice perceptions (distributive justice, procedural justice, interactional justice), which in turn impacts one’s continuance intention for providing resources. Data collected from the Airbnb platform were used to test the proposed model. By using the partial least squares (PLS) method, the results of this study show that autonomy has a significant impact on procedural justice and competence has significant effects on the distributive justice, procedural justice, and interactional justice. The relatedness, on the other hand, exerts a significant influence on procedural justice and interactional justice. Finally, the results show that the distributive justice and interactional justice have positive and significant effects on the continued intention.
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