Big data analysis of M503 route events

• Main Authors: HUANG,HSIANG-YUN, 黃湘芸
• Other Authors: DU,SHENG-TSUNG
• Format: Others
• Language: zh-TW
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/q24623

碩士 === 銘傳大學 === 新媒體暨傳播管理學系碩士班 === 107 === The relationship between the both sides of the Taiwan strait has always been unstable and irregular. The relationship has not stopped even through the Chinese Nationalist government relocated to Taiwan, Hong Kong transshipment, Mini-three-links and the final cross-straits direct transportation link. In 2018, China launched new northbound flights on the M503 route without prior consultation with Taiwan, which let cross-strait relationship decrease to the minimum and cause subsequent problems. The most influential incident was the cross-strait Spring Festival flight event that brought about more than 50,000 people could not return home to celebrate Chinese New Year. It brought great pressure under the public opinion. The research is mainly to explore that after Taiwan has experienced many political rotations, Tsai Ing-wen is in power at present. Because Taiwan Government denied the 1992 consensus, it leads to the relationship between Taiwan and China in a stalemate. China continuous puts pressure on Taiwan also enabled northbound flights on the M503 route without consulting others contribute to Taiwan government and national fell extremely dissatisfied. The purpose of this dissertation is to explore netizen’s opinion and public opinion on the internet. Therefore, the research uses OpView and Keypo to analyze the trend, positive and negative evaluation, opinion leadership, word cloud, and keyword analysis of the M503 route events. Through comprehending the impact and subsequent effects of the M503 route events as well as clarifying the main issues and suggestions for potential problems could be provided to government decision-making units and academics.