| Summary: | 碩士 === 銘傳大學 === 數位媒體設計學系碩士班 === 107 === Driven by new media technology, the Chinese tourism industry has grown rapidly. In the context of mobile application devices, many Internet companies have emerged. More and more companies have combined this new type of travel and created numerous travel apps, which are the products of the development of the times. In the travel market, APP is also a very important marketing tool. With the rapid development of the Internet and mobile devices, the tourism industry has also entered the Internet era. And the content of mobile APP travel services has become more and more detailed. The travel arrangements of the tourists are also gradually infiltrating into the mobile side.
This study analyzes factors that influence peoples willingness to use travel apps, and aims to explore what factors can increase peoples willingness to use travel apps. The research uses the service items provided by the top five travel APPs in the mainland China to understand the market profile of Chinas travel APPs. Questionnaires for analyzing the willingness to use travel APPs will be organized, and the method of statistical factor analysis will be applied to analyze data. It is expected that the analyzing results can help developers to develop more interested APPs for users in the future.
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