A Study of the Golfer’s Service Quality, Experiential Value and Behavioral Intentions：A Case of the Ching Chuan Kang Golf Course

• Main Authors: LUO, RUEI-CHANG, 羅睿昌
• Other Authors: Hung, Kuang-Peng
• Format: Others
• Language: zh-TW
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/78zyqf

碩士 === 銘傳大學 === 企業管理學系碩士在職專班 === 107 === Under the government's policy of actively promoting the participation of the whole people in the movement, the sports culture has gradually been paid attention to by the public, so that the demand for leisure services has increased greatly. The golf course management faces greater competition. In a highly competitive environment like this, to successfully manage the service industries, not only need to upgrade the required hardware design and strengthen the necessary software, but also need to listen to the voice of the customers in order to maintain the competitive advantage and perpetual operation. This study aims to find the relationship between service quality, experiential value and behavioral Intentions, using The Ching Chuan Kang Golf Course baller as sample, and collect 127 questionnaires from customers. There are foure main results in this paper. First, service quality has positive effect on experiential value. Second, experiential value has positive effect on behavioral Intentions. Third, service quality has positive effect on behavioral Intentions. Fourth, experiential value has partial mediating effect between service quality and behavioral Intentions.