The Study on the Environmental Atmosphere of Camping Area、Experience-Involvement and Post-Experience Intention - The Moderating Effect of Environmental Interpretation

• Main Authors: Tseng, Yi-Hua, 曾怡樺
• Other Authors: Huang, Yung-Chuan
• Format: Others
• Language: zh-TW
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/7bh8hk

碩士 === 銘傳大學 === 觀光事業學系碩士在職專班 === 107 === In recent years, camping activities have risen, and competition in camping areas has been fierce. In order to attract tourists to camping, in addition to the positive image established by the various business operators, the environment has also been recognized by the business operators as the choice of camping tourists to choose this tour. One of the factors. Quality camping areas can be easily reminiscent and deeply remembered, and it is worth exploring that how to create and strengthen emotional connections with camping visitors. The purpose of this study is to explore how the business operators can study the environmental atmosphere, experience involvement, post-experience intentions and environmental interpretation through related activities such as external environment and experience experience. The study participants in Taiwan participated in the camping activities as a sample, and they applied the method of personal release or electronic questionnaire to collect 333 valid questionnaires. The collected data were also tested by a quantitative method based on quantitative research. The questionnaire items were constructed according to the research institutes of domestic and foreign scholars. The closed-ended item is divided into four parts; the environment atmosphere, experience involvement, post-experience intention and environmental explanation. This study was conducted in a personal way.The results of this study: 1. The environmental atmosphere has a significant positive impact on the experience involved. 2. The experience involvement has a significant positive impact on the post-experience intention. 3. The environmental atmosphere has a significant positive impact on the post-experience intention. 4. Experience involvement has an intermediary effect between the environment and the post-experience intention. 5. The environmental explanation has a regulating effect on the environmental atmosphere and experience involvement. The camping area is currently highly competitive. How to improve the willingness of visitors to come to the camping area is in line with the needs of their needs. In addition to the original venue, the camping area can provide field service in each camping area. Evaluation, suggesting that the exposed business can design a good feedback method, and take into account the private privacy of the camping tourists, and do an instant reply in a short time as much as possible, so that campers have additional reference and query the details of the field, and can enhance the camping tourists The willingness to come forward will create more added value.