Ulai Scenic Area for Sustainable Development and Overall Community Building Research

• Main Authors: WENG, HO-I, 翁合益
• Other Authors: YU, SHINE-EN
• Format: Others
• Language: zh-TW
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/9wybxw

碩士 === 銘傳大學 === 觀光事業學系碩士在職專班 === 107 === Community tourism has become an important strategic approach for the transformation and activation of many communities at home and abroad, and strives to achieve sustainable development through sightseeing through good management. This research is based on the research perspective of value innovation, to explore the sustainable development of tourism and the overall construction of the community in the famous Wulai Scenic Area of New Taipei City, in order to re-examine the subtle relationship between value innovation and tourism sustainability. It is hoped that from this experience, we will explore the value innovation model for building sustainable tourism in the community for reference. This study uses a number of analytical methods and quantitative research methods and qualitative research methods to conduct a questionnaire survey for tourists and scenic business operators, and to conduct in-depth interviews with the respondents of the tourism jurisdiction and the community, and then interpret the narrative analysis method write. This study considers Wulai landscape specific The development of the district can be attributed to four developments, which are the "disasters". The study further found that the continuous innovation of community tourism value is due to the “multi-functional collaborative community sustainable price creation model” unique to the Ulai Scenic Area experience. "The period of brand establishment", the "operational stagnation period" of deep-seated reflection and the "expanded operation period" of diversified development. The development of these different journeys has continued to innovate with the rich and diverse eco-tourism charms due to the continuous innovation of the three major tourist values of “ecological experience”, “reconstruction experience” and “cultural creativity”. The study further found that the continuous innovation of community tourism value is due to the existence of a “multi-functional collaborative community sustainable pricing model” unique to the experience of specific areas in Wulai Scenic Area. The value-creation model of this community tour includes five value innovation mechanisms such as “core value establishment”, “formation learning community”, “openness assistance”, “stakeholder consultation” and “social entrepreneurship”. It is precisely because of such mechanisms and models that the continuous introduction of the value-added innovations in the "Ulai Scenic Area" at various stages has also contributed to the sustainable development of the "Ulai Scenic Area". The research conclusions point out that the value-creation model of tourism value in the specific area of Wulai Scenic Area has the inherent characteristics of “self-clarification and systemicity”, “autonomy and openness”, “stage and continuity”, which makes it possible to respond to community sightseeing. Sustainable development. At the same time, this model is a value-based model based on the interests of community communities. It differs from the general enterprise's price creation model in that it must promote synergy between multiple values. The driving force for innovation is not from simple economic interests but from the sense of identity and glory of a certain community, which makes it permanent. The power of value innovation helps the sustainable development of its tourism.