The Globalization Strategy of Tea Business – a Case Study of CF Company
碩士 === 明道大學 === 企業高階管理碩士班 === 107 === This study provides an in-depth understanding of the business model of the tea business through the global market development of individual companies. In the study, we explore the differences between overseas market development strategies and propose business mo...
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2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/cza39g |
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ndltd-TW-107MDU001210102019-08-24T03:36:35Z http://ndltd.ncl.edu.tw/handle/cza39g The Globalization Strategy of Tea Business – a Case Study of CF Company 茶飲事業的全球化策略 -以CF公司為例 YANG, YA-JIE 楊雅捷 碩士 明道大學 企業高階管理碩士班 107 This study provides an in-depth understanding of the business model of the tea business through the global market development of individual companies. In the study, we explore the differences between overseas market development strategies and propose business models in different markets to prove the existence of different business models in enterprise development. The research method uses case-based qualitative research to explore the development of the enterprise through in-depth interviews. And based on the advantages, disadvantages, opportunities and threats of individual companies, to lead to business models in different markets. HUANG,CHIEN-YUAN 黃建元 2019 學位論文 ; thesis 54 zh-TW |
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NDLTD |
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zh-TW |
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Others
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NDLTD |
| description |
碩士 === 明道大學 === 企業高階管理碩士班 === 107 === This study provides an in-depth understanding of the business model of the tea business through the global market development of individual companies. In the study, we explore the differences between overseas market development strategies and propose business models in different markets to prove the existence of different business models in enterprise development.
The research method uses case-based qualitative research to explore the development of the enterprise through in-depth interviews. And based on the advantages, disadvantages, opportunities and threats of individual companies, to lead to business models in different markets.
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| author2 |
HUANG,CHIEN-YUAN |
| author_facet |
HUANG,CHIEN-YUAN YANG, YA-JIE 楊雅捷 |
| author |
YANG, YA-JIE 楊雅捷 |
| spellingShingle |
YANG, YA-JIE 楊雅捷 The Globalization Strategy of Tea Business – a Case Study of CF Company |
| author_sort |
YANG, YA-JIE |
| title |
The Globalization Strategy of Tea Business – a Case Study of CF Company |
| title_short |
The Globalization Strategy of Tea Business – a Case Study of CF Company |
| title_full |
The Globalization Strategy of Tea Business – a Case Study of CF Company |
| title_fullStr |
The Globalization Strategy of Tea Business – a Case Study of CF Company |
| title_full_unstemmed |
The Globalization Strategy of Tea Business – a Case Study of CF Company |
| title_sort |
globalization strategy of tea business – a case study of cf company |
| publishDate |
2019 |
| url |
http://ndltd.ncl.edu.tw/handle/cza39g |
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