Tourism Motivation, Satisfaction and Revisit Intention:The Tourists of the 17 km Coastline Recreation Area in Hsinchu City

• Main Authors: WU,WEI-LI, 吳衛理
• Other Authors: YANG TSUNG JU
• Format: Others
• Language: zh-TW
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/yan4pj

碩士 === 明新科技大學 === 服務產業暨管理研究所碩士班 === 107 === Because of the prosperity and stability of Taiwan society in the middle of this century, the economy has gradually developed, peoples lives have become richer, and they have gradually paid attention to the needs of personal quality of life and physical and mental health. Therefore, the proportion of participation in outdoor leisure activities has increased, and the tourism industry has also flourished. Due to the pressure of work and life in modern society, many people seek to relieve stress and adjust their body and mind through tourism activities, so as to create a sense of well-being and happiness. Therefore, the leisure tourism industry in the market is booming and creating. The increase in the value of tourism economy. Since the tourism industry is considered to be a chimney-free industry, his process of production is relatively less polluting than the process of industrial manufacturing. Since many countries have paid considerable attention to its development in recent years, it not only brings high economic benefits to the country, but also creates many employment opportunities. On the other hand, it also promotes the progress and improvement of related industries. Therefore, the major countries in the world are all active. Promote the tourism industry. In 2003, the Hsinchu City Government proposed the “Hangzhou City Coastal 17-kilometer Sightseeing Belt” project with reference to the planning of the Coastal Recreation Zone in California, and completed the Hsinchu Fishing Port, Sailing Park, Jincheng Lake Bird Watching Area, and Environmental Protection. There are 20 sightseeing spots such as the Education Center and the Gangnam Canal, and there are bicycle lanes along the coastline for people to enjoy the coastal scenery by bicycles. They also have a bicycle path for fitness and sightseeing. Therefore, the 17-kilometer coastline is a place in Hsinchu City. Recreational area of natural ecology and leisure sports. This study conducted a questionnaire survey for participants who participated in the 17km tourist attraction in Hsinchu City.Expected to issue 250 copies.244 questionnaires, this study first explores the relevant theory and research results by literature analysis, as a research structure Basically, the questionnaire survey method is used to collect the research data, analyze and discuss it, and analyze the verification brigade.Motivation, Satisfaction and Willingness to Revisit Tourism Decisions for Tourists Participating in 17 Kilometers of Tourism Activities. The results are as follows: First, the tourists have a novel sense of dignity and enjoy the purpose of self-improvement social activities to the 17-kilometer sightseeing and scenic spot, and will enhance the effect of tourism motivation in a timely manner. Second, tourists have higher tourism satisfaction when they have higher travel motivation for the 17km sightseeing and scenic spot. Third, tourists have higher tourism satisfaction for the 17km sightseeing and scenic spot, and can achieve the effect of enhancing the willingness to revisit. 4. Visitors can also achieve the effect of enhancing the willingness to revisit when they have higher travel motivations for the 17km sightseeing and scenic spot. 5. Visitors can also achieve the effect of enhancing the willingness to revisit when they have higher travel motivation and satisfaction with the 17km sightseeing and scenic spot.