| Summary: | 碩士 === 明新科技大學 === 服務產業暨管理研究所碩士班 === 107 === Since 1998, the Government has promoted a comprehensive two-week holiday and the passage of a one-off holiday in 2016. The government began to propose the "Top-notch Navigation Plan" in 2008. The Vocational Training Council of the Executive Yuan also proposed the "Industrial Development Policy" in the same year. Health care is listed as one of the plans. In response to the popularity of the two-day vacation system, the participation in leisure activities has gradually prospered and the consumption power has increased. In recent years, the global aromatherapy industry has shown rapid growth, so "consumer involvement" The research on the influence of the purchase decision of aromatherapy products---taking the mature women in Taozhumiao area as an example" as the research direction.
The purpose of this study was to investigate the relationship between the degree of involvement of mature age woman in aromatherapy products and purchasing decisions. The study was conducted on mature women consumers in Taozhumiao area. For research purposes, literature review and in-depth interviews were used. The study carried out the study, and the interviewees were divided into three categories: 1. Experts and scholars 2. Female consumers 3. The total number of respondents was 13. After interviews, the majority of consumers in mature ages were found to have low purchasing decisions.Finally, this study makes conclusions about the relationship between product information of consumers' concerns and purchasing behavior, and provides appropriate business recommendations to the store operators.
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