| Summary: | 碩士 === 國立政治大學 === 地政學系碩士在職專班 === 107 === The international and domestic political and economic changes from 2004 to 2018, compared with the total number of national proposal and households after the completion of the Cathay Real Estate Index, we found that significant economic changes or policy implementation will obviously affect the trend of the real estate market. This study discusses the motives of developers to push cases, and derive the possible basis for the decision-making of them. After the empirical analysis of the expert questionnaire, the influencing factors of each class are obtained, then study what the sequence of the importance of the influencing factors. The purpose is to reflect the actual operation of the developers in the real estate market, to provide reference for government departments to develop residential-related policies, and to give the builder a possible strategy for thinking about the competitiveness of the project.
This research adopts the Analytic Hierarchy Process (AHP). At first, it conducts in-depth interviews with experts. The target is ten non-specific builders. The interview includes domestic and foreign political and economic situations, real estate related decrees and trends, strategies for business management, etc., then according to the AHP research method structure, the factors which affecting developer to construct will be summarized. Based on the hierarchical structure, the four main evaluations and the following 16 factors are summarized. The four main assessments are the overall economic market, policy, construction management, and product. The above-mentioned influencing factors are designed as expert questionnaires, and the results of the questionnaire survey are collected. The software Expert Choice 2000 is used for quantitative analysis. Finally, the priority of the influencing factors is used as the builders’ basis of thinking.
In the analysis of the empirical results, the second class assessment affects the willingness of the construction project is oriented toward the weight, which is the overall economic market 26.10%, the policy 32.40%, the management of the business 14.50% and the product 27.10%. The top three highest values are in terms of policy, product, and overall economic market. Besides, using 16 assessment factors in the third class to examine the willingness of the builders to push the case. If the weight value exceeds 10%, the first three items are the market supply and demand 12.10%, the urban plan 11.30% and the fiscal policy 10.60%. The market supply and demand are shown in the empirical results of the questionnaire as the most important evaluation factor.
In the conclusion, in view of the roles of the government and the builders, the relevant recommendations are put forward according to the three important evaluation factors of market supply and demand, urban planning and fiscal policy in empirical results. Because of the oversupply of real estate, first of all, it encourages builders to transform their spare houses to support institutions in the view of the policy. Moreover, it will cooperate with the social housing and rental management policy to encourage the rental management operators to lease the remaining housing estates, assist the construction company to tenant or rent their own, for rent to lower-income families or persons being employed or still studying with residential needs. On the negative side, it is suggested that the government should levy on an empty house or hoarding to curb the construction of surplus houses or people's hoarding. Finally, the long-term sound development of real estate and the concept of disaster prevention are based on the urban planning. If we can effectively use social resources, implement housing justice, and reduce the vacancy rate, but also to avoid builders bear huge financial pressure, so that the real estate market should be long-term stable development.
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