Global Digital Content Platform Business Model Research

• Main Authors: Wu, Ya-Hao, 吳雅好
• Other Authors: Shari S. C. Shang
• Format: Others
• Language: zh-TW
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/ua2ftz

碩士 === 國立政治大學 === 經營管理碩士學程(EMBA) === 107 === In this era of globalization, with the rapid development of information network technology, digital content is any content that exists in the form of digital data. The development of today's digital content platform has expanded from the United States to Europe and China due to the dual influence of cultural globalization and localization. In 2017, the global digital content market was $1.296 billion, and is expected to reach $3.438 billion by the end of 2025, with a compound annual growth rate of 13.0% from 2018 to 2025. This study selected five different types of large-scale digital content platforms based on global cross-border management as the object of research and analysis. The reason is that the same content-based platform can not only solve the user's pain points, but also With the innovative business model, the greatest success, with huge traffic, customers and huge revenue. Based on the two-sided market theory, what are the key factors for the in-depth analysis of the major platform companies and their competitive strategies and successes? What are their risks and challenges? The rise of the digital content platform is to de-intermediate, reduce the threshold of content creation, enrich the content of content creation, and also use the characteristics of rapid communication of the Internet. In recent years, the digital content platform has mushroomed. With the emergence of the government and industry, the number of users and the number of contents have exploded. The following are the main conclusions and findings: 1. The strategic layout behind the digital content platform is more important 2. Simple has become the law of winning 3. Focus on locking accurate ethnic groups is the key to the rise 4. Open platform encourages people to create together 5. Predictable risks and challenges