An Analysis of the Difficulties in Taiwan\'s Co-Living Industry - A Case Study of 9floor

碩士 === 國立政治大學 === 企業管理研究所(MBA學位學程) === 107 === Co-living, or co-housing, refers to a form of housing that tenants sharing community spaces and facilities to enhance the interactive between them. In 2015, in response to the imbalance in the rental market and the lack of belongingness to the Chinese p...

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Bibliographic Details
Main Authors: Chung, Ya-Ju, 鍾雅如
Other Authors: Pai, Pei-Yu
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/sw8223
Description
Summary:碩士 === 國立政治大學 === 企業管理研究所(MBA學位學程) === 107 === Co-living, or co-housing, refers to a form of housing that tenants sharing community spaces and facilities to enhance the interactive between them. In 2015, in response to the imbalance in the rental market and the lack of belongingness to the Chinese people, “9floor”, Taiwan’s first co-living company, was established to improve the above problems. They rent a room or space from the landlord, be allowed to make it more modernization, then rent it to the tenants. The concept is like a sub-lessor but gives tenants more than that because of two things. First, co-living increase the proportion of shared space, such as open kitchen, comfortable living room, etc., allow tenants to know each other when they’re in the space. Second, the company organizes activities to actively and passively increase the opportunities for tenants to understand each other deeply. But by the end of 2018, the willingness of tenants to participate in activities in 9floor gradually declined, and the benefits of co-living and connection could not be realized. How do co-living allow tenants to choose to communicate with others? What are the ways to build or help to improve the belongingness of tenants? It will be discussed in this study. The researcher used the "Action Research" to explore the dilemma of the operation of 9floor, went to the Netherlands and the United Kingdom to obtain and summarize the operating characteristics of the benchmarking enterprises. This study is expected to provide research starting points for academics and the people who want to know how co-living make tenants live better. Hope to give a way to balance the rental market in Taiwan; promote the concept of co-living and scale up the market to increase the belongingness, and reduce the possibility of mental health crisis or crime caused by loneliness.