How to Add Software Components to Business— The Cases of The Transformation of a Division in High-Tech Consumer Hardware Companies

• Main Authors: Lu, Wei-Li, 呂瑋莉
• Other Authors: Yu, Chwo-Ming
• Format: Others
• Language: zh-TW
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/kggnym

碩士 === 國立政治大學 === 企業管理研究所(MBA學位學程) === 107 === Due to the transformation of the environment and the rise of the Internet era, various hardware companies in Taiwan have begun to think about how to enhance the value of products through software business, and hope to create a higher competitive advantage through the combination of software and hardware. However, Taiwan's hardware companies encountered many problems during the transition (such as change the organizational culture), so the process of transformation is not smooth. This thesis takes two well-known technology companies in Taiwan as cases study to explore how technology companies that focus on hardware production or sales should be transformed after planning to add software products. This thesis focus on two issues: (1) Why do companies that focus on hardware production or sales use software to add value? (2) When use software to add value, what actions do the above companies take to transform? This thesis does a research of the differences between software and hardware thinking, enterprise transformation, transformational approach of benchmark company. And, compares the situation of the two companies' case departments before and after the transition, the motivation of the transformation, the methods used to assist the transformation and evaluate performance through the indicator project. In conclusion, the main reason that the results of the transformation are not very good is because the case departments of the two companies lack the pressure to transform, resulting in lack of motivation of staff. This thesis proposes a series of transformational methods that are expected to provide a reference for the case departments of the two companies and other hardware companies.