Exploring the Differences of Brand Positioning with Brand Concept Map: Taking Taiwan Rice Brands as an Example

碩士 === 國立中興大學 === 企業管理學系所 === 107

Bibliographic Details
Main Authors: Sheng-Chieh Liang, 梁勝傑
Other Authors: 林谷合
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/hs4r73