| Summary: | 碩士 === 國立中興大學 === 財務金融學系所 === 107 === This study has push endeavour into investigating Big Bath corporation and Cookie Jar corporation’s stock price performance. The definition of Big Bath and Cookie Jar is based on Sun(2012)’s method. This study discussed the topics below.(1) Is there any correlation between SUE and the corporation’s long-term and short-term return? (2) How is the short-term performance of the Big Bath corporation and the Cookie Jar corporation? (3) How is the long-term performance of the Big Bath corporation and the Cookie Jar corporation? These three questions help investors to comprehend the phenomena when a company conducted Cookie Jar or Big Bath strategy. This result display that Sue would have a positively related with short-tern return. In the long run, Cookie Jar corporation would have a positively relationship with long-tern return. On the contrary, Big Bath corporation would have a negative relationship related with long-tern return. Cookie Jar Corporation and Big Bath corporation would have a positive relationship with BHAR. In detail, Cookie Jar’s BHAR would grow steadily and the Big Bath’s BHAR would show a resilience in the third year after earning announcement.
|
|---|
