What the Online Consumer Review Said in the Hotel Sector from the Perspective of Services Quality
碩士 === 國立中興大學 === 行銷學系所 === 107 === Nowadays, the hospitality industry is facing fierce competition in the market, because consumers'' intention to buy products changes rapidly with the environment, and their preferences become more elusive. So the hotel’s owner is committed to improve its...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/cgi-bin/gs32/gsweb.cgi/login?o=dnclcdr&s=id=%22107NCHU5402010%22.&searchmode=basic |